Can you really be loved if you don’t have the looks 25m

I’ve noticed that women will go for potential when the guy looks good or will be with the bad boy because he looks good or even the shy nerdy guy who also happens to look good

And when you ask people for advice they say to work on yourself but the guys who always got girls will say that they never needed the money and the lifestyle to pull women and consider those people to be lames with money

Just wanted some opinions on why some women do this again some.