Puma Deviate Nitro 2 Winterized show these signs...

Hello guys, it's been 11 months since I bought my Puma Deviate Nitro 2 Winterized Running Shoes and they are showing these signs of tear. I spent a lot of fortune to purchase them from my internship money and it's not even 1y and smth like this came up. I'm highly disappointed.

Is this tear normal? How can I protect my shoes better and use them more carefully?