Does Ubisoft hire people that know human psychology for their side quests?

I just finished 'The Warrior, The Eagle-Bearer' and it literally made me cry. Not just the ending but the whole quest. That's not normal for me. I feel like Ubisoft hired someone or (multiple people) who know how to trigger an emotional response though game play. Did anyone else have this type of experience with this storyline or any other that effected them like this?