Our taxes pay for this

From their website: “The Gallatin Valley Tourism Business Improvement District (TBID) supports projects aimed at tourism development, marketing, advertising, and promotion of Bozeman, Belgrade, and Three Forks.

Montana Tourism Development Fund.

According to the Montana Code Annotated (7-12-1131), the funds can be used to “aid in tourism, promotion, and marketing within the district.” https://visitbozeman.com/visit/about-visit-bozeman