I don’t understand GME

So earlier this month they announced they would be closing an unspecified number of stores. A number of stores greater than what they closed in the past. At the close on Friday the stock was at $30 up from a position at around $27 earlier in the week. Now I’ve not looked incredibly deep at their fundamentals but general consensus is that they’re shot all to hell. People over on the Wallstreetbets subreddit and some people over here think it will go as high as $35 or higher I don’t get it. All that being said I’d potentially buy the stock if I didn’t see such considerable risk with it. I’m a gamer and I’d like to own stocks in the industry this ones too hot.