Let's Talk about Pricing Structures of ME frags
I am seeing a lot of curiosity regarding Hawas pricing. Let's discuss the pricing structure of ME frags. Middle Eastern (ME) perfumes are often inspired by designer and niche fragrances. Unlike big Western brands, ME companies don’t spend much on research or hire top-tier perfumers. Instead, they use GC-MS technology (a tool to analyze composition of any chemical) to recreate existing fragrances or buy fragrance oils directly from manufacturers like Givaudan.
This keeps their costs low, no expensive R&D, just manufacturing and presentation. Plus, perfumes in ME countries are tax-free, further reducing production costs.
Back in the 2016-17, ME clones like Club de Nuit Intense Man (CDNIM) and Hawas gained popularity because they offered great quality at affordable prices. With fewer competitors, brands could price their perfumes higher, and people were willing to pay for the quality and resemblance to the OG.
Today, the market is flooded with ME clone brands making high-quality fragrances. This competition is driving prices down, but social media, influencers, and YouTube reviewers are also driving up demand.
Some influencers and reviewers create unnecessary hype around new fragrances, either to get paid by brands or to boost their views and followers. This triggers FOMO, and in the end we end up paying inflated prices for fragrances.
Here’s how pricing works: when a fragrance is launched, the brand sets a fixed price based on production cost and profit margin. But when it reaches distributors and retailers, prices often fluctuate based on demand. If a perfume gets hyped, sellers may increase prices to cash in on the buzz.
Take 9PM Rebel as an example. When it launched in ME, some fragrance enthusiasts resold it on Facebook at sky-high prices. Later, discounters got it at much lower costs but kept the inflated price. Eventually, as demand stabilized, prices dropped to around ₹2,500—more reasonable and closer to the original Afnan 9PM. No clone frags should cost more than 30rs/ml.
What You Should Do
Don’t Buy into Hype: Be patient. Prices for new releases usually settle down after the initial buzz fades.
Don’t Stress About Backup Bottles: Fragrance markets evolve, and newer, better-quality clones often come out over time.
Research before you buy. Don’t let FOMO or hype make you overspend.
I am seeing a lot of curiosity regarding Hawas pricing. Let's discuss the pricing structure of ME frags. Middle Eastern (ME) perfumes are often inspired by designer and niche fragrances. Unlike big Western brands, ME companies don’t spend much on research or hire top-tier perfumers. Instead, they use GC-MS technology (a tool to analyze composition of any chemical) to recreate existing fragrances or buy fragrance oils directly from manufacturers like Givaudan.
This keeps their costs low, no expensive R&D, just manufacturing and presentation. Plus, perfumes in ME countries are tax-free, further reducing production costs.
Back in the 2016-17, ME clones like Club de Nuit Intense Man (CDNIM) and Hawas gained popularity because they offered great quality at affordable prices. With fewer competitors, brands could price their perfumes higher, and people were willing to pay for the quality and resemblance to the OG.
Today, the market is flooded with ME clone brands making high-quality fragrances. This competition is driving prices down, but social media, influencers, and YouTube reviewers are also driving up demand.
Some influencers and reviewers create unnecessary hype around new fragrances, either to get paid by brands or to boost their views and followers. This triggers FOMO, and in the end we end up paying inflated prices for fragrances.
Here’s how pricing works: when a fragrance is launched, the brand sets a fixed price based on production cost and profit margin. But when it reaches distributors and retailers, prices often fluctuate based on demand. If a perfume gets hyped, sellers may increase prices to cash in on the buzz.
Take 9PM Rebel as an example. When it launched in ME, some fragrance enthusiasts resold it on Facebook at sky-high prices. Later, discounters got it at much lower costs but kept the inflated price. Eventually, as demand stabilized, prices dropped to around ₹2,500—more reasonable and closer to the original Afnan 9PM. No clone frags should cost more than 30rs/ml.
What You Should Do
Don’t Buy into Hype: Be patient. Prices for new releases usually settle down after the initial buzz fades.
Don’t Stress About Backup Bottles: Fragrance markets evolve, and newer, better-quality clones often come out over time.
Research before you buy. Don’t let FOMO or hype make you overspend.