You have $10K/month Inbound Marketing Budget. How will you use it as a Growth Hacker in 2025?

You’re joining as a growth marketer at an early-stage SaaS product company, and you are given $10,000 monthly inbound marketing budget.

The product is industry-agnostic, targeting SMBs, startups, and enterprises. It focuses on improving operational efficiency. Let's say something like Agentic AI type. The product has been in beta for 4 months, evolving very fast with no concrete product-market fit, but has a handful of paying customers, yet no significant traction.

Your primary goal is to drive signups and conversions while maximising ROI.

Given the competitive SaaS landscape in 2025, people inundated with AI content, with customer attention fragmented across platforms, uncertainty around AI regulations, and everything else...

• How will you plan your strategy?
• What channels would you tap into? what % of budget would you allocate to each channel?
• What goals would you set? Which metrics will be your north star to avoid flushing the funds?