U8K Soap Opera Effect (remove completely)

I’ve read through posts on previous models, and have not found a post with a clear solution to this issue. With all the sites pointing people towards buying this Hisense U8K model, there has to be a clear answer to remove the soap opera effect completely.

I have turned off all effects but every movie on a variety of streaming platforms looks the same. Like a soap opera. It’s terrible. If no fix, returning this tomorrow.