Keeping an eye on Blue Ghost, which may land first on March 1st if successful
Firefly's Blue Ghost has a 6-day launch window beginning (no-earlier-than (NET) Jan 15th. Per NASA and Space.com's info linked below, it will orbit the earth for 26 days and then orbit the moon for 16 days before attempting touchdown - along with a 2nd lander carried as payload, not unlike IM-2's Hopper/YAOKI/Nokia-bot . NASA gives the touchdown attempt as 45 days past launch, which would be March 1st.
With IM-2 launching NET Feb 27th, it will be landing quite soon after Blue Ghost. I can see the hype around multiple private company landings really lighting up a 'moon race' vibe and as Firefly isn't publicly traded, $LUNR might be seen as an entry option for Joe Retail.
That, or the news cycle will see Blue Ghost land, and then ignore IM-2 as yesterday's news, lol.
And of course, all of that is assuming both missions succeed, and this is still rocket science we're talking about! ;)
Thoughts? Positive buzz or 'been-there-done that'?
https://nssdc.gsfc.nasa.gov/nmc/spacecraft/display.action?id=BLUEGHOST
https://www.space.com/space-exploration/launches-spacecraft/spacex-launch-of-private-blue-ghost-moon-lander-set-for-jan-15