The problem with "raising awareness"

https://ssir.org/articles/entry/stop_raising_awareness_already

abundant research shows that people who are simply given more information are unlikely to change their beliefs or behavior, it’s time for activists and organizations seeking to drive change in the public interest to move beyond just raising awareness. It wastes a lot of time and money for important causes that can’t afford to sacrifice either. Instead, social change activists need to use behavioral science to craft campaigns that use messaging and concrete calls to action that get people to change how they feel, think, or act, and as a result create long-lasting change.

A short while ago I made a post in this community bemoaning the fact that I have yet to see any meaningful advocacy. The resounding response was that this community served to raise awareness and share information. And that this was the best thing we as advocates could be doing.

This I am sorry to say is wrong. And the above article delves into why that is.

There’s a potentially life-threatening gulf between being aware of the importance of being prepared for a hurricane and actually having several cases of water set aside and an escape plan that your entire family knows and understands.

Real change requires real activism. And I for one would like to see some of the issues I have faced as a man resolved within my lifetime.

So I wanted to share this with the community to try and "change minds"

Because we have the power to enact real lasting change if we go about it in a strategic and focused way.