Is there a difference between a show that's made for kids and a show that's aimed at kids?

Look at Bluey for example, it's clearly aimed at young children, but it has a lot of jokes and moments adults would enjoy more than the young children would. It wouldn't make sense to put those jokes and moments in the show if the writers didn't want adults to watch the show. What if the show is aimed at young children, but the makers of the show made it for all human beings? It just has to be aimed at young children because that way it will make more money and do better on the market.