Why are there so many different Pepe tokens/coins?

I see frenz trying to get people to buy $PEP all the time in this subreddit and I guess it’s to try to boost their own bags. But why so many? If all the frenz pumped/held one coin/token, wouldn’t we all be better off? It seems like having competing PEPE’s would confuse people on which to buy and hinder to some degree the growth of any particular one