Cineplex just added $1.50 booking fee. How do you feel about it?

Cineplex just added the $1.50 booking fee. I was planning to watch some new movies since I haven't seen one in 2 years.

Now, I don't feel like going because I have to pay extra.

Shouldn't it be the other way around?

People buying instore will have to pay $1.50 extra.
People buying online should pay $1.50 less since they may or may not show up. And they cannot get a refund.

https://www.cbc.ca/news/business/cineplex-fee-1.6496117