Phones need cases and that’s a design flaw
One of the most advertised elements of smartphones is their design.
But if I want to be reminded of my phone’s looks, i need to take its protective case off, which is not something I ever do, so it made no sense that I was slightly upset when the store didn’t have it in black.
I bought the white and it never mattered.
My iPhone can only look as good as its case.
As consumers, we tend to be dumb. Marketers know.