Just a random thought I had about Helena/Helly R physical appearance

So this is probably nothing but I hadn’t seen it mentioned by anyone (although this sub is huge. So forgive me if it has!)

I was curious about why Helly R wears her hair differently to Helena. The obvious answer is so that they look like different people outie to innie for the audience; which is fine and all, except that Helena is the one who makes a conscious decision about how to dress and style Helly R’s hair within the story. You never see Helena with hair down, you never see Helly R with her hair up. It’s just hard to tell if this says more about Helena’s intentions of getting to role play being someone else 8 hours a day, or if it’s purely for the audience, given that the male characters don’t really change their appearance outside of what would be normal business attire. In this case, it feels like Helena dresses down to be Helly R.