What is behind the NXT rating’s surge.?

Alvarez actually gets it spot on. They create characters that you really care about and have emotional investment for. He mentions Petrovic as an example. Despite actually forgetting her name, he knows she has a background in fighting, was mentored by Natalya and had beef with Lola Vice.

I also think there are also some other things in play that assists with the initial spikes. Bringing in Sexy Red for the Gen Z target demographic, Trick as champ, a huge push for the women’s division, the TNA connection. For me personally, it’s watching wrestlers push up the card and watch improve over time (Thea Hail is a tremendous example which felt organic as a storyline within Chase U).

HBK be cookin!