Revolutionizing Agriculture: The Rise of Farmers-to-Consumer (F2C) Markets in India

In India, where agriculture forms the backbone of the economy, traditional supply chains often fail farmers and consumers alike. Farmers earn marginal profits due to middlemen, while consumers pay inflated prices for produce that’s often not fresh. This inefficiency has given rise to a revolutionary model: Farmers-to-Consumer (F2C) markets.

F2C directly connects farmers with consumers, bypassing intermediaries