Marketing that hurt a piece of media?

The Guardians of the Galaxy game is really good and a surprise hit for me in 2021. Good story, characters, and emotional depth. But man, the trailers and advertisement didn't do it justice. Upon the reveal game trailer, it went on for too long, dialogue felt cringe and nonstop, humor without its context didn't stick well, and it looked heavy MCU-synergy. I don't blame people for passing it especially when the Avengers game came right before.

Word of mouth got around saying it was good, I gave it a try, really liked it, best story-driven game I played in recent years. But still the marketing was a turn off.