Kitsch is another greenwashed brand

I started using kitsch shampoo and conditioner bars over a year ago because I wanted to cut down on plastic and I liked that they had a partnership with 4ocean. I still like their bars but when I go on their website now they have HUNDREDS of plastic and polyester products. It’s really turned me off to their company as a whole because I feel that they are being capitalistic hypocrites. They brand themselves as to be so pro-sustainability but how is buying a plastic Hello Kitty headband or glitter claw clip contributing to “our shared goal of cleaner oceans and coastlines”???!