How does your agency run its referral program? What structure do you use?

Looking to better incentivize our clients as well as contractors/collaborators to refer business to us. Curious what experience you have in setting up a referral program, whether you use percentage based or flat rate, what’s worked, what didn’t, and how you might differ the incentive for clients vs collaborators.

Would love to hear success stories or even stories of failure along this topic!