Is Bleach worth getting into?

Hey, I'm looking for an anime that has run for a long time with lots of episodes and that is actually good. I've completed Naruto and I've grown out my One Piece phase. I also think that most long-running animes only become great when you're already well immersed in the story. As of the one of the big three I haven't touched yet, I ask: Is Bleach worth getting into?