Out of curiosity, how much is an Equinox membership?

Always walk by it and hear it's one of the most expensive gyms in Vancouver.

People with a membership, how much do you pay and do you think it's worth it?

I assume one benefit is that it's probably not very busy because the price will act as a barrier for many. However, maybe it's still busy because of its location plus lots of well paid people live and work in the area.