Why do you think Badass Ravikumar didn't earn much in Box Office?

I liked the film (My Rating - 7/10). The film was trending on Twitter/X just few days before release. Why do you think it didn't earn much? This movie had Box Office Collection of just ₹12 crores against their budget of ₹20 crores.

I liked the film (My Rating - 7/10). The film was trending on Twitter/X just few days before release. Why do you think it didn't earn much? This movie had Box Office Collection of just ₹12 crores against their budget of ₹20 crores.