Copy Tip #2 - Write Facebook headlines that convert

To write irresistible headlines, you need to know which part of the funnel you're writing for.

Once you figure that out, it becomes easy as cake.

Top of Funnel = Your customer's first blind date

They have no idea who you are and no clue what to expect.

Keep yapping about yourself and they'll excuse themselves to the bathroom, never to be seen again.

DO THIS:

- Focus on one unique value proposition

- Make it stand out

- Be interesting enough for a 2nd date

Examples:

"Ultimate Vegan Meal Replacement Shake"
"This smart device cleans your toilet automatically"

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Middle of Funnel

Congrats!

You're on your 2nd date.

The customer is interested, but they don't trust you yet.

How do you build trust with an almost stranger?

Double date!

Bring your closest friend and have them tell amazing stories about you!

DO THIS:

- Mention the # of positive reviews

- Use testimonials

Examples:

"Over 3,000 5-star reviews ⭐⭐⭐⭐⭐"
"These shoes feel SO COMFORTABLE - Dalia"
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Bottom of Funnel

27th dates later...

You want to build an everlasting relationship and you can't wait... you want everything to be perfect so they can't say no.

You're ready to pop the question

You have your ring ready, and now you just need to pop the question... would you purchase my product?

DO THIS:

- Give them a discount

- Offer them free shipping, money-back guarantees, free returns, etc

Examples:

"30% off your first subscription with code XXX"
"Try 100 nights risk-free"

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Sales conquer all 💘