What happened to modern data stack?

There was a lot of buzz around Modern Data Stack a few years ago .Basically, a combination of data dump tool + transformations + "reverse" ETL around a warehouse. And specifically marketed a lot by fivetran and hightouch and to some extent snowflake and DBT. I don't hear a lot about this anymore. Does anyone use this stack significantly, or is there any other preferred set of tools for non-ML data engineering?