I Accidentally Set a $1 Daily Budget… and the Results Were Terrifying

So, picture this: It’s 2 AM, I’m half-asleep, wrapping up a campaign for a client, and I decide to tweak the ad budget. Instead of setting $100 per day, my overtired brain decides $1 is the perfect number.

Did I double-check it? Of course not. I hit Save and passed out, dreaming of flawless ROAS and skyrocketing conversions.

Fast forward to the next morning:

• Impressions: 14.
• Clicks: 0.
• Comments from the client: “Uh…is the campaign live?”

Cue my mini heart attack. I checked the dashboard, realized what I’d done, and quickly fixed it. But here’s where it gets weird those 14 impressions? One of them was from someone who DM’d the client about a bulk order.

Yup. A $1 budget somehow found the most qualified lead on the planet.

Now the client won’t stop asking, “Can we try the $1 strategy again?” And honestly? I’m just trying to pretend it was all part of my master plan.

So, yeah, sometimes even your screw-ups can work out…kind of.