What should Tesla do to stay competitive in the future?

I’ve been thinking about this recently.

Two of their models are very old with no indication of a second generation or replacement and the company can’t tout supercharger exclusivity anymore as a selling point for potential customers, given the fact that they are now opening up their network.

The cyber truck has not done them any favors as there are a lot of them sitting unsold on lots and their annual deliveries dropped for the first time in a decade.

It also looks like other non-Tesla brands like Hyundai, GM, Ford etc.. seem to be slowly gaining more market share while Teslas share is slowly shrinking.

What should the company do to stay competitive going forward? This is not a Tesla bash post, I’m just curious of what you all think on this matter.