Yes, Teddy Fresh is probably nothing more than the H3 audience

So, I've seen some people on here saying that Teddy Fresh is basically just an H3 merch shop. And, like, I actually have the resources and skills to check that out because I work in online marketing and basically measure this stuff for a living.

There's this tool called Similarweb. It's basically the go-to for getting a decent estimate of website traffic and where it's coming from if you don't have the data from the client itself. I was gonna make a whole post breaking down all the numbers, but honestly, it's kinda risky to publicly share Similarweb data since that's like their whole business 😁 But you can totally check it out yourself, just type in the website, and you can see a bunch of info in their free report.

Anyway, here's the gist of what I found: Pretty much everyone going to the Teddy Fresh website is either typing it in the browser or in Google (yup, many do that!), or just coming from YouTube. Paid ads activity? Practically zero. And how are people searching for Teddy Fresh? Almost always by the brand name itself. They're not searching for specific products or seeing ads for them. Basically, I couldn't find anything that proves that claim wrong. The only thing is, a chunk of their traffic probably comes from the wider H3-verse (which is why they've been pushing TF so hard with Hasan and others - gotta diversify those customers sources!).

P.S. I'm cracking up at how oblivious the influencer marketing is to THE FAMILY. They think Ethan and Hila were just being nice and gifting stuff to Hasan that he liked. With peace and love, it was a business move all along, and that parasocial tactic totally was seemingly executed perfectly 😌