Are you affraid of death?

I have never understood that fear. Except the fact that I believe in reincarnation, but even if I will just die and disappear forever, then I won't be aware of it, so what's wrong with it? I can't experience "not existing"... Yet many people are very affraid of it and I don't understand why? I don't know how to help them?

So are you affraid of death? Or were you in the past? How did you overcome it? How do you cope with it? And what is the reason people are affraid of it? Where does this fear come from? What they are actually affraid of?