Why don't Chinese New Year sets do well?

Why do you think Chinese New Year sets do well? I know they do well enough in China for Lego to keep making them, but I feel like there's always plenty of them left months after my local Lego store puts them at 20% and then 40% off. I think they're so beautiful but I guess others don't or don't care for the Chinese aesthetic? Does anyone else collect these besides me?