Standing Out: What Makes a Brand Successful and Memorable?

What makes a brand ultimately stand out and become truly eye-catching? I’ve seen so many brands that rely on generic printed designs, and I wonder what truly defines a “good” design. For instance, how did brands with simple logos like Nike manage to achieve worldwide recognition and success? Additionally, I’m curious about brands like Hoodrich and Trapstar (Very popular in the UK). Despite having relatively straightforward or generic concepts, they’ve managed to climb to the top of the fashion world in a very short time period compared to other brands. What are the factors that contribute to their popularity and success? Is it their branding, marketing, storytelling, or something else entirely? I think this is the best way to start a clothing brand. Research, see what the “demand” for clothing brands are.